정보
- ISBN : 0071410597
- 출판사 : McGraw-Hill
- 출판일 : 20030501
- 저자 : Gorchels, Linda
요약
● The ideal companion to the authors bestselling The Product Managers Handbook, The Product Managers Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new p…
THE IDEAL COMPANION TO THE AUTHORS BESTSELLING THE PRODUCT MANAGERS HANDBOOK, THE PRODUCT MANAGERS FIELD GUIDE EXPANDS UPON THE OVERVIEW AND THE RESPONSIBILITIES OF PRODUCT MANAGERS AND DELVES INTO SPECIFIC SKILLS, ABILITIES, AND COMPETENCIES TO HELP THEM IMPROVE THEIR…
The Product Managers Field Guide (Paperback)