정보
- ISBN : 0316316962
- 출판사 : Little Brown Co
- 출판일 : 20000301
- 저자 : Gladwell, Malcolm
요약
● ● AN INTRODUCTION TO THE TIPPING POINT THEORY–FIRST PRESENTED IN A SERIES OF ARTICLES IN quotTHE NEW YORKERquot–EXPLAINS HOW MINOR CHANGES IN IDEAS AND PRODUCTS CAN INCREASE THEIR POPULARITY AND HOW SMALL ADJUSTMENTS IN ONES IMMEDIATE ENVIRONMENT CAN ALTER GROUP BEHAVIOR
The Tipping Point: How Little Things Can Make a Big Difference (Hardcover)