정보
- ISBN : 9781742164618
- 출판사 : Wiley
- 출판일 : 20101101
- 저자 : Johnny Allen,William O’Toole
요약
● Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing a…
FESTIVAL AND SPECIAL EVENT MANAGEMENT, 5TH EDITION CONTINUES THE COMPREHENSIVE OVERVIEW OF THE THEORY AND PROCEDURES ASSOCIATED WITH FESTIVALS AND SPECIAL EVENTS ESTABLISHED IN PREVIOUS EDITIONS. THE NEW EDITION OF THIS MARKET-LEADING TEXT INTRODUCES DEVELOPMENTS AND…
Festival and Special Event Management (Paperback / 5th Ed.)