정보
- ISBN : 9780307885036
- 출판사 : Random House Business Books
- 출판일 : 20110201
- 저자 : 칩 히스(Chip Heath),Heath, Chip/ Heath, Dan/ Kahlenberg, Charles (NRT)
요약
● ● WHY IS IT SO HARD TO MAKE LASTING CHANGES IN OUR COMPANIES, IN OUR COMMUNITIES, AND IN OUR OWN LIVES?
THE PRIMARY OBSTACLE IS A CONFLICT THATS BUILT INTO OUR BRAINS, SAY CHIP AND DAN HEATH, AUTHORS OF THE CRITICALLY ACCLAIMED BESTSELLER MADE TO STICK. PSYCHOLOGISTS HAVE…
Switch (Paperback)