정보
- ISBN : 9781292220178
- 출판사 : Pearson Education Ltd
- 출판일 : 20170713
- 저자 : Dr. Philip T. Kotler,Gary Armstrong
요약
● ● HELP READERS LEARN HOW TO CREATE VALUE THROUGH CUSTOMER CONNECTIONS AND ENGAGEMENT
IN A FAST-CHANGING, INCREASINGLY DIGITAL AND SOCIAL MARKETPLACE, ITS MORE VITAL THAN EVER FOR MARKETERS TO DEVELOP MEANINGFUL CONNECTIONS WITH THEIR CUSTOMERS. PRINCIPLES OF MARKETING…
Principles of Marketing, Global Edition (Paperback/ 17th Ed.)