정보
- ISBN : 9781260084993
- 출판사 : McGraw-Hill Education
- 출판일 : 20180205
- 저자 : Greg W. Marshall,Mark W. Johnston, Greg W. Marshall
요약
● ● Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.x0DThe 3rd edition, written for todays students in an interesting, lively, professional…
Marketing Management, 3/e (ISE)