정보
- ISBN : 9780141016405
- 출판사 : Penguin Books
- 출판일 : 20050127
- 저자 : 세스 고딘
요약
● Youre either a Purple Cow or youre not. Youre either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - Pricing, Promotion, Publicity - arent working anymore. The golden age of advertising …
YOURE EITHER A PURPLE COW OR YOURE NOT. YOURE EITHER REMARKABLE OR INVISIBLE. MAKE YOUR CHOICE. WHAT DO APPLE, STARBUCKS, DYSON AND PRET A MANGER HAVE IN COMMON? HOW DO THEY ACHIEVE SPECTACULAR GROWTH, LEAVING BEHIND FORMER TRIED-AND-TRUE BRANDS TO GASP THEIR LAST? THE…
Purple Cow (Paperback)