정보
- ISBN : 9780198703655
- 출판사 : Oxford University Press
- 출판일 : 20160505
- 저자 : Percy, Larry/Richard Rosenbaum-Elliott
요약
● Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of…
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential…
Strategic Advertising Management (Paperback/5th Ed.)