정보
- ISBN : 9781292341132
- 출판사 : Pearson Education
- 출판일 : 20200522
- 저자 : 개리 암스트롱(Gary Armstrong),Kotler, Philip
요약
● ● For principles of marketing courses that require a comprehensive text. x0Dx0D Learn how to create value through customer connections and engagement x0Dx0D In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers…
Principles of Marketing (Paperback/ Global Edition/ 18th Ed.)